Let us see how the Naytra paradigm will change the world of brand-consumer interaction

Earlier I hinted on how Naytra will make the vision of Permission Marketing a reality.

Let’s take a look at how permission marketing will become real with the Naytra paradigm.

Impact to advertising

Today, with programmatic buying, ad exchanges act as the broker between the publisher and the advertiser. When the consumer visits the publisher’s website the ad exchange gets an ad request and provides the advertiser the opportunity to bid for that ad space. If the advertiser has the winning bid then the ad exchange delivers the ad, which ultimately makes it to the publisher’s website.

With the consumer’s Naytra in play, the advertiser could communicate with it and gauge the level of relevance of the ad for that consumer. Based on the response the advertiser could only bid for the ad spot if the ad was relevant to the consumer and save huge media spend while not bombarding the consumer with irrelevant ads.

mailto:consumer@naytra

How will marketing automation, such as email marketing, change?

Brands would send emails to a consumer’s nétra instead of the consumer. They are guaranteed to get a response and can gauge the next step in their email campaigns based on that response.

There would be no need for guesswork based on open rates and other metrics. The Naytra could forward any messages it deems relevant to the consumer’s mailbox and have the attention of the consumer because these would be already filtered emails.

Impact to inbound marketing

The Naytra paradigm could also transform the way consumers initiate their connections to brands. Today many envision a world of bots. But what will power a consumer’s bot?

The Naytra model could be the “brain” of the consumer’s bot. A consumer could set their bot free on the web to find good things for her. From all the world’s brands it would suggest a dozen that the consumer might want to explore next. It could search the web on behalf of the consumer because it understands what she needs. It would tirelessly do mundane work like checking emails news-feeds, finding the best content and deals, and responding to brand messages and recommendations.

This could open up a whole new set of opportunities for brands to connect with the consumer, but this time, with relevance. Let’s take a look at the massive economic value this would bring to the marketing world.