Today, brands are battling for our attention and it is one of the biggest concerns for any marketer.

The Naytra project will be the gateway to a virtuous cycle that will help Martech solve the attention problem along with the relevance problem.

That’s because in the future, the more relevance we see from our Naytra, the more attention we will give it. And we will train it better with our feedback, which would lead to even better relevance for us the next time around.

This cycle will lead to more conversions for brands that have the right product, content and message for us. And this will take the digital marketing world from simply connecting to us, to being relevant to us.

In fact, this could spark our interest in being marketed to yet again, because it will truly be about us: the person and not the segment. And ultimately this could be the thing that takes us to a place where we are looking forward everyday to opening the few messages meant for us. And we would open them with confidence, that in them, we will truly find something of value to us.