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The Naytra Paradigm
Today's marketing technologies continue to fail in achieving 1-1 consumer relevance.
The Naytra Paradigm is a vision to solve the problem of relevance and create a new future for personalized marketing.
Title
Brands are spending a great deal of money to reach the wrong person at the wrong time with the wrong message.
Read the vision of how this problem could be solved with the Naytra Paradigm.
Data Science
The essentials of Data Science and Machine Learning that every marketing technologist should know.
Marketing Technology
Some thinking and learnings around marketing technology strategy and Martech tools ranging from Analytics to DMPs.
Back Title
Martech topics including: Tech selection, Foundational tools, Data layers, Data integrations, Martech SDLC & Governance, etc.
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