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The Naytra Paradigm
Today's marketing technologies continue to fail in achieving 1-1 consumer relevance. The Naytra Paradigm is a vision to solve the problem of relevance and create a new future for personalized marketing.
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Brands are spending a great deal of money to reach the wrong person at the wrong time with the wrong message. Read the vision of how this problem could be solved with the Naytra Paradigm.
ReadMarketing Technology
Thoughts and learnings around marketing technology strategy and martech tools ranging from Analytics to DMPs.
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Topics such as technology selection, martech foundational architectures, data layers, data integrations, Martech SDLC, Martech governance, etc.
ReadData Science
The essentials of Data Science and Machine Learning that, every marketing technologist should know.
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Topics such as learning algorithms, picking the right models, summaries of whitepapers, etc.
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